INDUSTRY:
Mobile Game Application
CLIENT:
Personal Project
YEAR:
2019-2020
MY ROLE
UI/UX Designer
SKILLS:
UI/UX Design, Motion Graphics
TOOLS USED:
Illustrator, Photoshop, After Affects
about.
As a visual designer with experience in both advertising and digital platforms, I embarked on creating a word-based mobile game during a professional break. Pop the Word is a vibrant and exciting word puzzle game where you burst bubbles, form words, and tackle fun challenges! Perfect for quick fun or deep dives into brain-teasing action! In designing Pop the Word, my goal was to create a vibrant, engaging, and consistent experience that would resonate with users of all ages.
design.
Color Palette
The color palette of Pop the Word is central to the game’s playful and immersive theme. I used a vivid combination of reds, blues, greens, and yellows, creating a fun and engaging atmosphere that appeals to both children and adults.
Typography
I selected a rounded, playful sans-serif font that complements the bubbly, cartoonish aesthetic of the game. This font is used for key interface elements such as scores, progress bars, and instructions, ensuring clarity at all times.
Animation
Animation played a crucial role in enhancing the user experience and bringing the game’s playful aesthetic to life. From subtle button interactions to the lively movements of characters and in-game elements, animations were designed to provide immediate feedback and keep players engaged.
challenge.
Adaptive Difficulty - Balancing gameplay difficulty for all user levels. Solution - Dynamic difficulty scaling based on user performance.
Onboarding - Making the tutorial clear and concise. Solution - Interactive, step-by-step onboarding process.
Retention - Keeping users engaged over time. Solution - Introduced daily challenges, rewards and progression.
Accessibility - Ensuring readability and ease of use for all players. Solution - Introduced daily challenges, rewards and progression.
Monetization - Non-intrusive revenue generation. Solution - Implemented rewarded ads and optional in-app purchases.
results.
Increased player retention and engagement up to 70%
Reduced dropout rates during the first game sessions by 60%
Higher daily active users and session frequency.
Increased revenue without negatively impacting user experience
testimonial.
"Super fun and addictive! The perfect mix of challenge and entertainment—keeps me coming back every day!"
