INDUSTRY:
Lifestyle Products
CLIENT:
Asian Paints Nepal
YEAR:
2021
TOOLS USED:
Adobe Illustrator, Photoshop
MY ROLE:
Concept Development & Visual Direction
SKILLS:
Branding, Creative strategy
AGENCY:
Wunderman Thompson. Nepal
about.
-Released Work-
The campaign for Bathsense luxury bathroom fixtures by Asian Paints was designed to highlight the perfect engineering behind each product, promising users an unparalleled bathing experience filled with delight. With a tagline—"Engineered to Delight"—the campaign positioned Bathsense as the epitome of functionality meeting luxury, creating a sense of daily indulgence for modern consumers.
concept.
The central idea of the campaign revolved around showcasing the thoughtful design and versatility of Bathsense products. The intent was to convey how each product is meticulously engineered to deliver delight with every use. The concept brought together two key elements:
Perfect Engineering – Highlighting the precision and innovation behind Bathsense fixtures.
User Experience – Creating relatable, emotive moments of joy and relaxation during everyday routines.
execution.
The campaign included a mix of print ads, a TV commercial (TVC), and digital assets, ensuring the message reached a broad audience while maintaining creative consistency. The execution of the campaign involved a multi-layered approach that combined product and lifestyle photography, ensuring the products were brought to life in a premium and aspirational manner.
TV Commercial
A humorous TVC was shot on a specially designed, large bathroom set created exclusively for the shoot.
The storyline revolved around a woman who is a very bad singer. As soon as she turns on the Bathsense shower, her singing magically transforms into a melodious voice. When the shower is turned off, she reverts to her comically off-key singing.
The idea humorously conveyed how the products are engineered with perfection to deliver a "perfect water flow", highlighting the delight and transformative experience they bring to the user.
Print Ads & Photoshoot
The campaign included a photoshoot with models interacting with the actual multi-flow hand shower product.
The setup was carefully designed to exude luxury while maintaining a soft, clean, and inviting aesthetic that resonated with the premium nature of the product.
Models' expressions of delight and singing were captured to complement the TVC's humorous tone, creating visual cohesion across formats.
impact.
Bathsense's "Engineered to Delight" campaign demonstrated how thoughtful design, engaging storytelling, and precise execution can transform a product's functional benefit into a delightful user experience. The use of humor and emotive visuals helped the campaign resonate with consumers while maintaining a premium appeal.
