INDUSTRY:
Telecommunication
CLIENT:
Ncell
YEAR:
2018
TOOLS USED
Adobe Illustrator, Photoshop, Bridge, Indesign
MY ROLE
Art Director
SKILLS
Branding, Creative Direction, Digital Marketing
AGENCY:
Wunderman Thompson, Nepal
about.
-Released Work-
The campaign aimed to reposition Ncell as a partner in empowering dreams and enabling possibilities for the people of Nepal. It focused on showcasing the transformative impact of connectivity in the lives of individuals who have achieved remarkable success and inspired others through their determination and achievements.
concept.
The concept revolved around the idea of celebrating Nepalese “Humble Heroes”—individuals who have made the nation proud in diverse fields. By highlighting their journeys, the campaign emphasized how technology, particularly Ncell’s connectivity services, played a pivotal role in overcoming challenges, connecting with opportunities, and achieving their dreams.
Dawa Yangzum Sherpa, a trailblazing mountaineer who conquered high-altitude Himalayan peaks.
Rajesh Magar, a celebrated biker who is known for his adventurous spirit and determination.
Pratima Sherpa, Nepal's top-ranked amateur female golfer, who has risen to prominence against all odds.
Sandeep Lamichhane, a cricketer who represents Nepal on the global stage and has played for leading Twenty20 franchise teams worldwide.
The overarching tagline, “Today. Tomorrow. Together.”, reflects Ncell’s commitment to standing by its customers every step of the way—enabling them to dream, connect, and grow not just today but for a brighter tomorrow.
Design
The use of triangular shapes in the visuals mirrored Ncell’s branding, symbolizing connectivity and progress. Bright, vibrant colors created a modern and optimistic feel, aligning with the brand’s promise of a better future.
The campaign used motivational and relatable language, inviting audiences to see themselves in these heroes' stories. Phrases like “Whatever your dream, we believe in making tomorrow more promising” tied the campaign theme to Ncell’s mission of empowerment.
impact.
The campaign successfully highlighted Ncell’s role as a transformative enabler, fostering national pride and inspiring its audience to dream big. By anchoring the brand in real, aspirational stories, it reinforced Ncell’s identity as a trusted partner in personal and professional growth.
The “Today. Tomorrow. Together.” campaign reached over 5 million people, boosted positive brand perception by 30%, and increased subscriptions by 15%, reinforcing Ncell’s role in empowering Nepal’s aspirations.
experience.
This project was a blend of storytelling and adventure. Being part of the team that worked in challenging terrains to bring these narratives to life was an enriching experience that showcased my ability to blend creativity with logistical execution.
